Functional websites are possibly the most effective sales tools for moving companies. Since most moving company websites are static, setting them up correctly, to begin with, can increase sales and moving jobs for years and years.
Here are 5 components to a well-functioning website for moving companies.
Clear Call To Action (CTA) – Moving Quote Form
A “Get A Free Moving Quote” form for prospects to fill out is a must-have. If you don’t have one, get one ASAP. More people fill out forms to request service than make direct phone calls. Forms also allow you to capture move requests during non-business hours.
The best place for your CTA Form is above the fold on as many of your pages as possible. You don’t always want to assume a prospect will take the extra step to click a button to get to your form. While having a button still works, having the form right there to begin right away is best.
Video & Media Content
The average person processes visual information at least 60,000 times faster than text. Consider replacing long text descriptions of your services with pictures & videos of your crews in action. You can always put the text back in below.
In the moving industry, consumers are hiring a service to handle all of their life’s treasures. Displaying images of what they can expect on moving day gives them more comfort in hiring your services.
Responsive / Mobile Friendly Web Designs
Many consumers visit websites using multiple devices and screen sizes. A responsive website will provide a consistent visitor experience no matter what device they’re using. Having a responsive design also increases your rankings in search engines.
Think about responsive design as a way to future-proof your website for various screen sizes.
Displaying reviews from your previous customers is a must. Consumers trust recommendations from friends 70% of the time, and advertisements only 10% of the time – Forrester Research. Consumer reviews act as a kind of friendly recommendation on all of your pages.
Awards, Accreditations, Badges, Memberships, Community Involvement
Are you a part of a Moving & Storage Association? Have an Angie’s List Super Service Award? Do you donate to organizations? Are you part of The Chamber or Commerce? Better Business Bureau? Move For Hunger?
Whatever you’re part of, or affiliated with, display it. The more the better. Consumers feel more comfortable hiring services who are well-established and care about their communities.
A Few Examples of Moving Companies Who Implement These Techniques Well
Fair Price Movers
Move 4 Less
The Professional Movers