In 1993, as a 4 year old, my father started a local moving company in Southern California. Like many new businesses starting out, times were tough. But no matter what, he was always able to provide us with food and shelter, even if we had to spend a few nights in his box shop.
As a child, having fun didn’t involve expensive items. I had the best childhood. I had access to the most amazing simple pleasures a kid could have…cardboard boxes!
Almost every day while my dad was working, my brothers and I would play in his warehouse, jump from box stack to box stack and have some of the most epic games of hide and seek ever. Jumping across 15 foot high stacks of boxes wasn’t the safest way to play, but hey, it was the 90’s and kids still had fun the old fashioned way.
I was a real moving industry kid and I loved it!
At that time, getting moving leads was basic…pay for a Yellowpages ad, send out some mailers, do a little dumpster diving for real estate leads and get business…no big deal.
As I was entering my teenage years, the internet was evolving and so did the way moving companies market and advertise. It was a complete new ball game and we were ready for it!
With my background in website building as an early teen, I helped build my dad’s website, optimize it for search engines, optimize it for local searches, grow his yelp & google+ profiles, grow his social media presence and online reputation.
For the next 10-15 years, his business was a success and our family was well fed.
Up until a few years ago, there was only one thing missing from his marketing efforts. One thing he knew that would really allow him to acquire a consistent flow of business and get his brand deeply rooted within his community. An email newsletter.
In the past 10-15 years, I’ve personally been involved with at least 20-30 marketing trends that have quickly come and go as the internet evolved. But there is only one that has always remained dominant – EMAIL
Did you know that there are 3x more email addresses than Facebook & Twitter accounts combined? (Radicati Group) And on top of that, a study from Mckinsey & Company found that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Email is the number one way professional companies communicate and do business online.
There were two reasons why my dad never set up his email newsletter:
1. He didn’t know how the programs worked and how to design emails.
2. He didn’t have the time it takes to consistently produce a fresh, engaging newsletter month after month.
So guess who he came to? That’s right..me!
We discussed the best plan for the newsletter – 50% advertisement and 50% engagement. With an email newsletter, you need active readers reading your message month after month. Otherwise they will stop opening your emails and eventually unsubscribe.
We came up with a final template, one that renders correctly on all devices – since 53% of emails are opened on mobile devices, tablets etc.
I had everything set up correctly, his list of about 1000 email addresses were imported and ready to go, I triple checked my work, bit my fingernails, and hit send.
Within the first hour, I was amazed! 3 previous customers called wanting book work. He told me that they were probably the easiest customers to book because there was no competition, they were already set on using his service, and he was able to charge his full rates with no discounts. Plus, he said that the profits from those 3 jobs were enough to pay for his newsletter service for the next 9 months.
At that point, this giant glowing light bulb suddenly appeared floating above my head…And so Moversville was born.
Since 2014, Moversville has been continually adding new mover-clients. We are currently sending many thousands of emails every month on behalf of moving companies nationwide.
Our resume includes working with big and small operations, many agents of major van lines, the largest moving company in Illinois, and one of the largest nationwide agents for Atlas Van Lines.
We are consistently adding new mover-customers every month, and of course the number one way we market our own services is…you guessed it, EMAIL.