How To Properly Build An Email List For Your Moving Company
A small amount of initial dedication to building your email list can provide years and years of benefit for your moving company. A quality email list and a monthly system for email marketing will result in a deep rooted customer base and a steady increase of repeat and referral business.
Use Microsoft Excel or Similar Spreadsheet Program
Create an excel spreadsheet and collect the email address, first name, last name, and/or company name of each potential recipient.
Who Should Be On Your Moving Company’s Email List?
The email addresses from previous customers are the easiest email addresses to collect, especially if you use a moving software that you can export all of your past clients. These are people who have used your services and are best positioned to talk about their experience with others who are looking for moving services.
As you connect with your customers via email, collect and store their email address in your spreadsheet. Doing this will significantly increase your list size and email reach. Month after month as your list grows, you will be reaching more and more potential advocates.
Local Real Estate Agents
Real estate agents always need connections to trusted moving companies to refer to their clients, and it only takes ONE to consistently refer and your entire email marketing efforts become worth it. You can connect with local real estate agents and find their email addresses on Facebook, LinkedIn, and their own websites.
Have you had to issue a certificate of insurance to an office building’s property manager? If so, make sure you’re putting their email in your list.
Property managers want to have close relationships with trusted moving companies that will keep their building free from damage.
Who Else Should Be On Your Moving Company Email List?
Friends & Family Members
Office Building Managers
Senior Living Homes
Other Moving Companies
Local Home Owners Associations
Home Builders & Renovation Specialists
NEVER Buy An Email List
Purchasing an email list is a big mistake. Lists that are sold usually have been sold multiple times and the recipients get overwhelmed with massive amounts of spammy marketing emails. Sending emails to a purchased list can actually hurt your company.
The Moversville Team is comprised of moving industry professionals with over 30 years of experience in owning a successful Southern California moving company and over 15 years of experience in online marketing for moving companies nationwide. All articles and information on our website are put together collectively to ensure the most accurate information is provided to our audience. Today, Moversville specializes in providing custom email newsletter marketing services for moving companies in the United States.