Linking To Yelp From Your Website Can Hurt Your Moving Company

//Linking To Yelp From Your Website Can Hurt Your Moving Company

Yelp can be both GOOD and BAD for your moving company. On the one side, they are great at bringing your moving company business through its users, and if you have a strong yelp profile with great reviews, people will see this and be more persuaded to use your moving company.

On the other hand…

If you are showcasing your Yelp reviews on your website, and linking to Yelp, this can actually HURT your moving company.

Here’s Why:

People who land on your website are YOUR prospects. They are deciding whether or not to use YOUR moving company. You may have paid top dollar for their traffic, earned their traffic through SEO or another marketing tactic.

When you link to your Yelp profile, you invite ALL of your local competition to have a go at YOUR prospect.

Have you visited your yelp page recently? Visit your Yelp profile and you’ll see that before someone even gets down to read your reviews, they’ve been served 2 ads from your local competitors. As they read your reviews, you’ll see more and more competitor ads throughout your profile.

This is the same for similar Yelp-Like websites (Angies List etc.) – Check out who you’re linking out to on your website & consider whether a link to them is good for your moving company.

2 MORE REASONS WHY linking to your Yelp profile on your website is actually hurting your business.

    1. When you google search “movers (your city)”, who comes up to the top? If there’s a bunch of Yelp listings before moving company listings, it’s partly due to them having so many backlinks from moving companies. When you link to yelp, you are essentially voting for them to be higher in the search engines than you. This means less of a chance of your moving company taking those top spots.
    2. Yelp brings competition. The more companies who are competing with each other, the more money Yelp makes and the more you have to pay them. In the moving industry, competition is not your friend. The more competitive a market is, the more you have to pay for marketing/advertising.

While showcasing your customer reviews on your website & showing you Angies List Super Service Award is good for your overall sales pitch. Linking to these sites are not in your best interest. It provides a direct road for your prospect to start considering other moving companies.

We’re not saying that Yelp is bad or you shouldn’t be on Yelp because you definitely should. Yelp will bring you customers with little to no effort on your part. But LINKING TO YELP from your website HURTS your moving company, as well as the entire industry as a whole.

2017-12-30T12:44:47+00:00 By |Categories: Business Tips|Tags: |

About the Author:

The Moversville Team is comprised of moving industry professionals with over 30 years of experience in owning a successful Southern California moving company and over 15 years of experience in online marketing for moving companies nationwide. All articles and information on our website are put together collectively to ensure the most accurate information is provided to our audience. Today, Moversville specializes in providing custom email newsletter marketing services for moving companies in the United States.

2 Comments

  1. Christopher Merry August 29, 2017 at 8:28 pm - Reply

    Seems a bit suggestive and a stretch. It’s like saying organic search terms are your enemy as they return competitors through google

    • Timothy P. Callahan August 29, 2017 at 11:41 pm - Reply

      Christopher – it’s not saying that at all.

      People who are searching for a mover on Google don’t already have a mover in mind, so the search results are open game for all. Same for those who are already searching within Yelp.

      People who are ALREADY visiting a moving company’s website, whether it be from a referral, post card etc. will be led away from that moving company’s website to start considering other moving companies is they are linking to yelp.

      What you are saying would be like if someone hyperlinked from their website to the google search results page for “movers (city)” – No moving company would do that.

      There’s no doubt movers should be on Yelp, in organic search, paid search, and playing the competitive game, but there’s no reason a mover should be sendng prospects (who are on their website ready to fill out a quote form) away to view their local competition.

      That would be like poking a hole in your sales funnel and creating a direct line to your competition.

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