Movers, remember this when learning about marketing for your moving company…
KNOW YOUR TARGET AUDIENCE
When people need a moving company MOST PEOPLE SEEK ONE OUT.
Remember your situation when reading other general “non-moving industry-specific” online marketing articles. Never has anybody been convinced to move and use a moving company – always ask yourself, “would this work for the moving industry?”
Whether you want to be found through the search engines, review sites, through referrals from previous customers or realtors etc., the idea is to have the ability to be sought out, everywhere people are seeking.
Here is a list of 10 ways to market your moving company online:
1. Have A Website That Works For You
Your website needs to look great and be optimized for search engines. Optimize your website with keywords, rich snippets, reviews and more. Your website and it’s pages should be the destinations people go to when promoting across all marketing channels.
A great website also has retargeting implemented, where when someone lands on your website, they begin to see your ads when they visit other websites. Learn more about retargeting in our Moversville Online Marketing Guide For Movers
2. The Google Search Results – SEO
The absolute best place to show up is on top of the Google organic search results. Google is the #1 search engine among the general public. Showing up high for your key terms is the best place to be but the most difficult.
Investing in SEO for your moving company may cost a bit now, but will pay off immensely in the long run.
3. Email Marketing
Email has been around since the beginning of the internet and is still the #1 way people communicate online. Staying connected with your previous customers, local real estate agents, and other targeted audiences increase both repeat and referral business. Email marketing takes a lot of time and dedication to have success, but it is one of the most cost-effective ways to market your business.
Moversville does all of the work it takes to run a successful email newsletter for your moving company. Our proven models will begin to increase your repeat and referral business the moment we send your first newsletter. And if you work with a moving company software service, then even better! Most movers don’t realize they can export all of the data from their previous customers and get on the fast track with their email newsletter.
4. Social Media Marketing
Social Media is a great way to grow your brand within your community. Nowadays, to get started you can use Facebook ads to get in front of your target audience.
Get them to follow you on networks such as Facebook, Instagram, Twitter, and Google+. The more followers and likes, the more people will see what you post. The more people that see your post the more chances your name will come up when people need movers. Quality content is key, nobody will follow you if your just posting self serving content.
Social media takes time and effort. Many movers find themselves spending a lot of their time on these networks with no results. If you don’t make a plan and commit 100%, you will find yourself wasting time.
5. Yelp, Angie’s List, and Similar Sites
Yelp and Angies list have proven to get results for their customers. Make sure you have profiles on both of these networks.
The Downside – When you create these profiles and grow them (with reviews), you are essentially competing against other moving companies who are doing the same – forcing you to spend more time growing your profile and more money with Yelp for a “Upgraded Profile”.
Why Linking To Yelp on Your Website Can Actually HURT Your Moving Company
6. Be Active in Your Community
Sponsor events, donate to charities, and be sure you are promoting these on social networks and your email newsletters. Also, bring your giant rolling billboard (moving truck) to the events and take a lot of pictures and videos.
7. Videos, Videos, Videos
Get a YouTube account and create videos of your crews in action. You can use the videos anywhere – on your website, social media, email newsletters, or other marketing campaigns.
8. Pictures, Pictures, Pictures
Every moving company should be taking pictures of their crews on the job. Take as many pictures as possible and you will find yourself having a never-ending use for them. Use them on your website, email newsletters, social media, and local listing sites.
How To Rise Above Your Competition With Better Photos Of Your Moving Company
9. Get Listed
Get a listing for your business everywhere on sites like Yellowpages, Kudzu, Merchant Circle etc. Be sure when creating your listings, the profiles are as complete and your business information is exactly the same (Name, Address, Phone). Make sure you also add pictures and other information about your company.
10. Use Google+
Create a Google+ account and create a Google MyBusiness Page. Make your profile robust and add your contact info, about you, and your website. Make this profile the official “publisher” of your website by adding some code in the “head” section of your website. Reviews to your Google+ account has shown to be very important with search results.
Continue to learn about online marketing for your moving company, as methods keep changing. Visit our library, where we post new ideas and methods constantly.
