If you’re not staying connected with your email list, you’re missing out on a consistent, steady flow of business.
Did you know that 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality? (ExactTarget)
I bet you’ve heard about the importance of social media, but did you realize that there are 3x more email addresses than Facebook & Twitter accounts combined? (Radicati Group) And on top of that, a study from Mckinsey & Company found that email is almost 40 times better at acquiring new customers than Facebook and Twitter.
Think about how you communicate with your customers and business partners.
Do you communicate with them through social media? Or through a more professional channel such as email?
Since you’re a professional company, it’s only appropriate to stay connected with your previous customers, local real estate contacts, and other business partners through email.
Consistently staying connected with your referral audience (email list), establishes a strong, steady flow of repeat and referral business for your moving company.
Here’s what many movers are doing, and so can you…
Check out one of the many DIY email newsletter programs that make it somewhat simple (for the computer savvy) to begin establishing a monthly email newsletter.
Here are a few tips from Moversville to help you overcome some DIY challenges:
- Your emails should be responsive and mobile friendly – Over 50% of emails are opened on phones & tablets.
- Provide benefit in your emails. Add in fresh helpful content, a new coupon, or other reasons why your emails should be opened – If you send the same static advertisement every month you’ll start to end up in spam folders. After which, oftentimes you end up losing your audience forever.
- Add previous customers and business partners to your email list monthly.
- Send a plain text introduction email first to let your list know that you have a voice.
Most programs are inexpensive to get started, but there is definitely a learning curve. If you have the time, take it for a spin.
If the DIY Hassle is not for you, but still wish to reap ALL the benefits of email marketing, you can leave everything to Moversville, like many other movers have.
Moversville takes all the proper steps necessary so movers have a successful email newsletter that produces a steady flow of business.
By creating and executing monthly branded email newsletters for movers nationwide, Moversville is helping movers get consistent referrals from local real estate agents, business partners, & their previous customers.
Moversville is currently working with all size moving companies, as well as agents from major van lines such as United, Mayflower, Atlas, NorthAmerican, Wheaton, Stevens & Allied.
Want to have a monthly email newsletter that creates a steady flow of business for your moving company? Get Started below and “Consider It Done”.